Privacy Policy

Last updated: 12 March 2025 | SM Fashion, Nalgonda, Telangana

This Privacy Policy governs the collection, use, and protection of personal information by SM Fashion, accessible at smf.zone. By using our website or visiting our store, you consent to the practices described herein.

1. Business Identity

Business Name: SM Fashion
GSTIN: 36GKEPS6130R1ZD
Address: DVK Road, Nalgonda, Telangana — 508 001
Email: support@smf.zone
Phone: +91 94933 02200

2. Information We Collect

2.1 Information You Provide Directly

Name, phone number, and email address when you contact us, place an order, or register for updates
Delivery address and billing details for processing purchases
Feedback, enquiries, or messages you send us via email or phone

2.2 Information Collected Automatically

IP address and browser type for security and analytics purposes
Pages visited, time spent, and click paths via standard web server logs or analytics tools
Device type and operating system for website optimisation

2.3 Cookies

We use essential cookies to operate the website (session management, preference storage). We may also use analytics cookies to understand visitor behaviour. You may disable cookies in your browser settings; however, some site functionality may be affected.

3. How We Use Your Information

We use personal data to:

Process and fulfil orders, including GST invoice generation
Communicate about your order status, returns, or enquiries
Send promotional messages or updates (only with your consent)
Improve our website and customer experience
Comply with applicable laws, including the Goods and Services Tax (GST) framework and the Information Technology Act, 2000

4. Legal Basis for Processing (Under Indian Law)

We process your personal data under the following grounds, consistent with the Digital Personal Data Protection Act, 2023 (DPDPA) and applicable Indian regulations:

Consent: For marketing communications, you have expressly opted in
Contractual necessity: For processing your orders and delivering goods
Legal obligation: For GST compliance, bookkeeping, and financial record-keeping mandated by law

5. Sharing of Information

SM Fashion does not sell, trade, or rent your personal data to third parties. We may share information only:

With courier and logistics partners strictly to deliver your order
With payment gateway providers to process your payment securely
With government authorities when required by law, court order, or tax compliance

6. Data Retention

We retain customer data for as long as necessary to fulfil the purposes described in this policy, and as required by law. GST-related transaction records are retained for a minimum of 8 years as mandated by Indian tax regulations.

7. Data Security

We implement reasonable technical and organisational safeguards to protect your personal information from unauthorised access, misuse, alteration, or disclosure. Our website uses HTTPS encryption. However, no method of data transmission over the internet is completely secure, and we cannot guarantee absolute security.

8. Your Rights

Under the Digital Personal Data Protection Act, 2023 (DPDPA), you have the right to:

Access a summary of personal data we hold about you
Correct inaccurate or incomplete personal data
Withdraw consent for marketing communications at any time
Request erasure of your data (subject to legal retention obligations)
Nominate a representative to exercise these rights on your behalf

To exercise these rights, contact us at support@smf.zone or call +91 94933 02200. We will respond within 30 days.

9. Third-Party Links

Our website may contain links to Google Maps and other external services. We are not responsible for the privacy practices of these third-party websites and encourage you to review their respective privacy policies.

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected such data, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Continued use of our website or services after changes constitutes acceptance of the revised policy.

12. Contact Us

For privacy-related concerns, requests, or complaints:
SM Fashion
Near Kanakadurga Colony Arch, DVK Road, Nalgonda, Telangana — 508 001
Email: support@smf.zone
Phone: +91 94933 02200